For investors
$347 billion,
sold one DM at a time.
That is what the world spent on modest fashion in 2024, growing 6.2% on the year. Yet Europe’s independent modest labels still sell one website and one Instagram message at a time. Modestly gathers them into a single curated shopfront — and takes a commission when they sell.
The category
Global consumer spend on modest fashion, growing 6.2% year on year.
State of the Global Islamic Economy Report 2025/26, DinarStandard.
Muslims in the EU28, Norway and Switzerland — the customer base the category serves in Europe.
Europe's Growing Muslim Population, Pew Research Center.
The model
- 01
One charge
The shopper pays once, however many brands are in the basket.
- 02
Split at source
Stripe Connect splits it automatically. Modestly takes a commission, never a listing fee.
- 03
Paid weekly
Each brand receives its own share on a weekly payout.
Why a marketplace and not a brand
Building one more modest label means buying stock, guessing sizes and carrying the downside. Modestly carries none of it. The brands own their inventory, set their prices and ship their own orders; Modestly owns discovery, trust and the checkout — and earns only when a sale happens.
The constraint on a marketplace is supply, so the product is built around making a brand’s first listing nearly free: a brand connects the store it already runs and imports its catalogue in one step, rather than maintaining a second shop by hand.
Sources
- Modest-fashion spend, growth and forecast: State of the Global Islamic Economy Report 2025/26, DinarStandard.
- European Muslim population and 2050 projection: Europe’s Growing Muslim Population, Pew Research Center. The 25.8m figure is Pew’s mid-2016 baseline for the EU28 plus Norway and Switzerland; 57.9m is its medium-migration scenario for 2050.
- Figures on this page are third-party estimates reproduced for context. Nothing here is an offer of securities or a statement of Modestly’s own performance.